Bajeko Sekuwa, a legendary food and beverage brand with a history spanning over 46 years, has become an iconic restaurant in Nepal and a source of inspiration for aspiring entrepreneurs. It all began with a humble stall at the airport, founded by Dinanath Bhandari, affectionately known as "Baje." Specializing in grilled items and genuine Nepali dishes, Bajeko Sekuwa has established itself as a paragon of culinary excellence. The brand's unwavering commitment to maintaining the highest standards of food and service has garnered a devoted and loyal customer base.
Bajeko Sekuwa owes its success not only to its commitment to excellence but also to its strategic expansion plans, both domestically and internationally. With 3 flagship outlets with an additional 12 franchise outlets in Nepal, the brand has successfully extended its reach. This expansion has allowed Bajeko Sekuwa to introduce authentic Nepali cuisine to a broader audience, spreading its culinary artistry far and wide.
Yet, Bajeko Sekuwa's achievements extend beyond its delectable food. The brand has embraced a noble cause by actively providing employment opportunities for persons with disabilities. Collaborating with the FOUND project since June 28, 2022, Bajeko Sekuwa has employed 9 talented individuals with disabilities, specifically those who are Deaf. These extraordinary employees have quickly become an integral part of the Bajeko Sekuwa family, contributing their skills and talents to the brand's ongoing success. However, the zeal toward disability inclusive employment has just begun and will continue.
Bajeko Sekuwa's commitment to promoting inclusivity and diversity in the workplace is truly commendable. By creating employment opportunities for persons with disabilities and marginalized groups, the brand exemplifies the transformative power of businesses in building a more inclusive society. Bajeko Sekuwa's initiative serves as a shining example for others to follow, inspiring entrepreneurs to embrace social responsibility and make a positive impact on their communities.
Bajeko Sekuwa's inspiring success story is a testament to the unwavering vision of its founder, Dinanath Bhandari, and his dedication to serving authentic Nepali cuisine. The brand's relentless pursuit of culinary excellence, expansion plans, and collaboration with organizations like The Leprosy Mission Nepal reflect its commitment to making a difference in society. Bajeko Sekuwa's story serves as a beacon of hope for aspiring entrepreneurs, urging them to chase their dreams, create remarkable brands, and leave a lasting, positive impact on the world around them.
